Although the 2024 NFL season just started, the halftime show performer for Super Bowl LIX has already been announced.
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In posts on Instagram, NFL, Apple Music, and Roc Nation announced Kendrick Lamar will take the halftime stage at Super Bowl LIX on February 9, 2025, in New Orleans.
Lamar posted a video of him using an aerial football throwing machine for his announcement.
This will be the second Super Bowl halftime show performance for Kendrick Lamar. He previously teamed up with Dr. Dre, Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent during Super Bowl LVI in 2022.
Speaking out about the upcoming performance, Lamar shared, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
Roc Nation founder Shawn “Jay-Z” Carter also stated, “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Today further reported that Creative direction for Lamar’s Super Bowl halftime performance will be provided by his pgLang company. It previously oversaw the rapper’s “Big Steppers” tour.
He has won 17 Grammy awards. In 2018, he became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “Damn.”
Apple Music and NFL Release Statements About Kendrick Lamar’s Super Bowl Halftime Show Performance
Meanwhile, Apple Music and the NFL also praised Kendrick Lamar for being selected as Super Bowl LIX’s halftime show performer.
Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, said, “The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage.”
Schusser continued by pointing out, “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music.”
The NFL’s head of music Seth Dudowsky further stated, “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”
He then added, “We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”