Glen Powell and Sydney Sweeney said they embraced the rumors about them getting romantic on the Anyboy But You set as a marketing strategy for the rom-com.
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While speaking to The New York Times, Powell and Sweeney discussed their alleged affair. “the two things that you have to sell a rom-com are fun and chemistry,” Powell explained. “Sydney and I have a ton of fun together, and we have a ton of effortless chemistry. That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit.”
Although Sydney Sweeney and Glen Powell are not romantic, the duo said the strategy worked out for them and the movie, which generated $219 million at the worldwide box office.
Powell praised Sweeney as being very smart when it came to promoting Anyone But You. She was starring, producing, and marketing the film, so she knew how to attract more people to the rom-com.
“I was probably keeping everybody over at Sony marketing and distribution awake at night because I couldn’t stop with ideas,” Sweeney admitted. “I wanted to make sure that we were actively having a conversation with the audience as we were promoting this film because, at the end of the day, they’re the ones who created the entire narrative.”
Syndey Sweeney Previously Said Romance Rumors Were ‘Hard’ On Glen Powell
Although she and Glen Powell admit the romance rumors helped their film, Sydney Sweeney previously claimed the gossip had been difficult on her co-star.
Sweeney explained the photos of her and Powell being cozy on the set sparked the romance rumors. The issue was that they were in separate relationships at the time. Although Sydney Sweeney is still with her boyfriend, Jonathan Davino, Glen Powell’s relationship with longtime girlfriend Gigi Paris ended as the rumors were circulating.
“It was really hard on Glen,” Sweeney said about the rumors. “Which made me sad… Because [otherwise] it was such a beautiful experience for the both of us. I care about him so much.”
Amid the romance gossip, Sydney Sweeney spoke about her relationship with Davino. “I never really share that much [about my relationship],” she said. “So the press loves to create drama in stories.”
Glen Powell ended up addressing the rumors. “The only reason it made things harder for me to lean into that stuff was that I was going through a very real breakup amidst a promotional tour,” he said. “I was with someone that I really loved and cared about and was trying to kind of make sense of a lot of stuff.”
Powell pointed out that it was easier for Sweeney to lean more into the gossip because of her relationship. “She’s very happy. So it was a little harder for me.”